It’s all in the numbers. See how numbers are all around? Strange how we never stop to think about them. Why they look the way they do and why they are called what they are… A few more interesting numbers: • Square root 2 (or 1.41…) – … is also called...
In 1943 the Slinky was developed by mechanical engineer Richard James. Its intended purpose was to keep fragile equipment safe on ships. By pure accident, James knocked one of these springs from a shelf, and watched in total amazement as it “walked” down from its...
There are two opposing powers on the planet: Fear and Love. Love propels you forward whilst the fear holds you back. Winston Churchill led the British Army to victory with these famous words: “There is nothing to fear except fear itself”. Kahlil Gibran said “Work is...
We value your business just as much as you do. That’s why we compiled just a few tips on increasing your brand value which in turn can make a positive impact on your bottom-line. Brands must always be fine-tuned to meet the needs of the consumer. The value of your...
We all know that success is a journey. The moment you’ve attained one goal, there’s a vision for another in sight. Yes there are obstacles but as Henry Ford once said: “Obstacles are what you see when you keep your eyes off the goal”. And the ultimate success story is...
Every product, service and brand is unique and deserves a tailor-made creative communications strategy. But what and how do you communicate with the market? The first step is differentiation. What makes your brand better than the competition? Who is your competition,...
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