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    bearGreat things are born out of uncertainty. If you think about it, every invention in your life is the result of an individual challenging not only the status quo, but also the very realm of the unknown.

    Never giving up, reaching further and higher; transforming ideas. We have the potential to explore the ultimate limits of life with one burning question: “What’s next?”

    Every day is an opportunity to change our worlds for the better. Why follow trends when you can set them? No matter what destination you have in mind, there will always be new frontiers to conquer. Cinnabar will help you every step of the way while you reach for new horizons and new possibilities. It’s time to embrace change to make your business grow.

    Life is out there! Adventure is just waiting to be discovered!

    Sir Ernest Shackleton’s Trans-Antarctica expedition of 1914 – 1917 on the Endurance is one of the most incredible adventure stories of all time. Shackleton placed an advertisement which read: “Men wanted for hazardous journey to the South Pole. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honour and recognition in case of success.” He remarkably received 5000 applications. 28 men set out on this incredible journey! All 28 would live to tell the story of their extraordinary experience which made history.

    On 5 December 1914, the team departed South Georgia in the southern Atlantic, the last time Shackleton and his men would touch land for an astonishing 497 days. In January 1915, the Endurance became trapped in ice, ultimately forcing Shackleton to lead his men to vacate the ship and set up camp on the floating ice. Later that year the boat sank. Shackleton embarked on an escape in April 1916, in which he and his men crowded into three small boats and made their way to Elephant Island. Seven hard days on the water culminated in the team reaching their destination, but there was still little hope in getting rescued on the uninhabited island, which, because of its location, sat far outside normal shipping lanes.

    Seeing that his men were on the precipice of disaster, Shackleton led a team of five others out on the water again. They boarded a 22-foot lifeboat and navigated their way towards South Georgia. Sixteen days after setting out, the crew reached the island, where Shackleton trekked to a whaling station to organize a rescue effort. On 25 August 1916, Shackleton returned to Elephant Island to rescue the remaining members of his crew. This remarkable journey turned into a classic tale of leadership and heroism.

    Leadership that dares to go beyond, gets extraordinary results. Life is out there!