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    lightA ship that doesn’t know where it is going may never reach port. Perspective is key to direction. It gives you the view needed to set goals. And a goal gives us direction in life, the achievement thereof fulfillment. But it’s not just about how you see your business or brand, a major role to the journey of success is how others perceive you. And that’s where we come in. We strategically help you to put things into perspective, enlarge your vision and help you to work towards transforming that vision into reality. So let’s start the New Year with a fresh perspective and capitalise on new angles to get your brand successfully into your desired port.

    Thomas Edison was a prolific inventor and although he did not invent the first light bulb he approached it with a fresh perspective which successfully resulted in the first incandescent light bulb. What’s amazing about this momentous achievement is the fact that it by no means came overnight. Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” When he finally succeeded he claimed that all it took was the right perspective. He literally approached the task from yet another new perspective.

    What can we learn? No matter how overwhelming the task at hand may be, a unique and different perspective may be just what the situation calls for. So don’t be afraid to explore, expand and push yourself to the limits. Success is guaranteed for those who take the time to look at things differently.